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Adidas Group have a clear focus: its Consumer.
They foster to receive innovative projects and out of the box ideas on how to improve the centrality of customers, from attracting them to enter in adidas stores (trade marketing) to driving their attention to their key categories (Running & Football).
Adidas group have always focus on its consumer.
As part of the 2014 Berlin Marathon, an external agency developed and implemented a unique consumer activation tool exclusively for the adidas store in Berlin. The Boost Ball Box is an extravagant tool designed to grab consumers‘ attention and introduce them to the new Boost technology used in various running products.
Do you have an idea for adidas? Just Knock will send it directly to the company.